November 26, 2015

myvi

Caught this in the news today…

[Source]
Dude, That’s My Car!’ book pays homage to Perodua Myvi

KUALA LUMPUR: Get this! The bestselling model for Perodua has a book written about it.

Perodua is introducing its first book titled Dude. That’s My Car! which will be sold in major bookstores and Malaysian airports from today.

The book signals the conclusion to the Myvi’s 10th anniversary celebration this year.

Written by Perodua media relations head Ahmad Tamimi Omar, a former reporter, the 120-page book tells the story of the Myvi; the best-selling Perodua model with 870,000 units sold between May 2005 and October 2015.

It traces the Myvi origins and how it rose to become so well accepted by the Malaysian public.

“As a finale for the Myvi’s 10th birthday, we have decided to capture its history, present as well as a glimpse of its future in this book.” said Perodua president and CEO Datuk Aminar Rashid Salleh.

Perodua produced a total of 2,000 books and has collaborated with MPH Group Malaysia Sdn Bhd to distribute it in major bookshops nationwide. The book sells for RM29.90.

The Myvi 10th anniversary celebration began early this year with Perodua inviting members of the public to share their Myvi experiences in the “Love of the Nation” campaign.

The celebration reached its peak during the Myvi Gathering event in Shah Alam last May which saw the largest Myvi gathering of 2,613 cars joining the event. The gathering made it into the Malaysian Book of Records for the biggest car gathering in Malaysian history.

“During the celebration, we had invited the public to participate in many programmes and even introduced a special Myvi variant to commemorate this historic milestone,” said Aminar.

On a different note, Aminar said the national carmaker has no plans to increase Perodua car prices for now despite rising production costs caused by a weakened ringgit.

“Yes, there is impact on our costs. There are imported parts, paid in either US dollar or yen,” he said. “We will continue to absorb the higher costs.”

However, he said if it reaches a level where “we cannot continue to absorb the costs, there is a possibility we will increase prices.”

Well, they could have written a book about the list of mind blowing bloopers that were ever committed by Myvi drivers, it’d have been a better selling book. Just an opinion. (who gives a fuck how they conceived Myvi? It’s a cloned Daihatsu anyway…)

michaelooi  | snippets  | 

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