I’m sure a lot of Malaysian office workers know about McDonald’s McValue Lunch campaign. While it is not exactly a novel idea (to offer discounts to attract business), but it is somewhat successful in drawing more people to patronize its outlets during lunch. Not a surprise since most Malaysians would kill over a ringgit.
What peeves me most about this McValue Lunch thingy, is that it manages to emulate the ‘puasa month’ syndrome. Remember my post about seeing Muslim people hogging the tables way before they break? Well, that’s what has been happening all over Malaysia in McDonald’s outlets during lunch time. People would just hog tables to wait for the clock to strike 12 noon, and they would throng the counter to get that sweet deal. And then the staff would get all too busy and run out of all prepared food and eventually cause ‘fast food’ to become ‘slow food’.
So, the business will be very good after 12pm for McDonald’s. But between 11am – 12pm, the business will be like crap. Nobody will buy anything during that dark hour, unless that person is at the brink of starving to death and there’s no other restaurant in the area of 50km radius. So, the 1 hour period will constitute only pure wastage. Wastage of electricity, water, time and space.
I wonder who was the retard who thought of this. Why can’t they start the McValue Lunch discount straight right after the breakfast at 11am? Then they will have made full use of that 1 hour to maximize their profit – which is better than nothing at all. And they also won’t get the ‘hogging tables’ problem. Why can’t they figure this out already? (but then, if they can, they wouldn’t have sued that macha for using the McCurry name… *smacks head*)